Tackling a New Audience for Women's Sport

Women's sport is on the rise in the UK. In recent years, there has been a significant increase in participation and viewership of women's sports, driven by a number of factors, including the success of the England women's football team at the 2019 World Cup, the growing popularity of netball and rugby union, and the increasing visibility in the media provided by the success of The Hundred.

Despite this progress, there is still a long way to go to achieve gender parity in sport. Women's sports continue to be underfunded and under-represented, and there is a lack of role models for young girls and women. This can make it difficult to engage a new audience for women's sport, particularly among men.

There are a number of things that can be done to engage a new audience for women's sport in the UK. These include:

• Making women's sports more visible

One of the most important things that can be done to engage a new audience for women's sport is to make it more visible. This can be done by broadcasting women's sports on mainstream media channels, such as the BBC and Sky Sports. It is also important to ensure that women's sports are covered in the same way as men's sports, with the same level of analysis and commentary.

• Providing more opportunities for participation

Another way to engage a new audience for women's sport is to provide more opportunities for participation. This can be done by making sports facilities more accessible to women and girls, and by offering more affordable and flexible options for participation. It is also important to create a welcoming and inclusive environment for women and girls, where they feel comfortable and supported.

• Celebrating women's achievements

It is important to celebrate the achievements of women in sport. This can be done by highlighting the success of women's teams and athletes, and by creating positive role models for young girls and women. It is also important to challenge gender stereotypes and to promote the idea that women can be just as successful as men in sport.

• Empowering women to be leaders

Women need to be empowered to be leaders in sport. This means providing them with opportunities to take on leadership roles in clubs, governing bodies, and the media. It is also important to ensure that women's voices are heard in decision-making processes.

By taking these steps, we can help to engage a new audience for women's sport in the UK and create a more inclusive and equitable sporting landscape for all.

Here are some additional tips for engaging a new audience for women's sport:

• Make it fun! Women's sports should be enjoyable to watch and participate in. This means focusing on the excitement and athleticism of the sport, rather than on the gender of the athletes.

• Be inclusive. Women's sports should be welcoming to all, regardless of age, ability, or background. This means providing opportunities for participation at all levels, and creating a safe and supportive environment for everyone.

• Be authentic. Women's sports should be celebrated for what they are, without trying to be something they're not. This means letting the athletes' stories and personalities shine through, and avoiding stereotypes and clichés.

By following these tips, we can help to make women's sports more accessible, inclusive, and enjoyable for everyone

If you want to find out more about how we can help, click the button at the bottom of the page to get in touch.